Connected TV, bought by account.
Bring a list of companies and a spot. AccountCast finds the people at those companies, builds the audience, runs it on premium streaming TV, and reports which accounts, and who at them, your ads reached.
The report
Which accounts you reached, and who at them.
Every impression is read from the platform's log-level feed and attributed, through a hashed identifier, to a person on your audience and the account they work at. Accounts are rows. Seniorities are columns. The question "did we reach the C-suite at the accounts that matter" is one glance.
Account funnel
accounts, of the 412 uploadedAccounts reached by seniority
203 of 412 accounts Impressions People| Account | C-suite | VP / SVP | Director | Manager+ | Staff | Total |
|---|---|---|---|---|---|---|
| Meridian Health Systems | 8 | 22 | 51 | 73 | 40 | 194 |
| Brightline Software | · | 14 | 38 | 66 | 51 | 169 |
| Northwind Logistics | 12 | 31 | 44 | 58 | 19 | 164 |
| Osprey Financial | 6 | 9 | 27 | 41 | 15 | 98 |
| Halvorsen Group | 21 | 17 | 9 | 30 | 12 | 89 |
| Tessell Manufacturing | · | 5 | 16 | 24 | 31 | 76 |
| Carrow & Finch | 3 | · | 12 | 19 | 8 | 42 |
| Lantern Media | 9 | 11 | 7 | 13 | · | 40 |
Attributable impressions only: those bid on an identifier that maps to a person in the audience.
- Account level
- Every account on your list is a row, reached or not, with its impressions, the people reached, and what they cost. Sort it, search it, export it.
- Persona level
- Reach is broken out by seniority, from staff to the C-suite, and by department. The funnel shows how far up each account you got, and what a reached executive cost.
- Everything else, too
- Impressions that can't be tied to a person are still shown by state, city, device, app and network, in grey, so you see the whole buy and not just the flattering part.
How it works
A list, a spot, a budget.
That is everything a campaign needs from you. The rest is the plumbing we built so that you never touch a demand-side platform.
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01
The list
Drop in a spreadsheet of companies. Columns are recognised without a mapping step, each row resolves to a company, and the people there are found while you watch. Choose a persona: which seniorities and departments you're selling to.
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02
The spot
Upload a finished video, or make one in the studio built into the product. It is checked against the platform's spec before anything is spent and reviewed by the publishers once the campaign is queued.
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03
The budget
Set a budget and dates. AccountCast builds the audience from hashed identifiers, provisions the campaign on The Trade Desk, and publishes as soon as the first audience is ready. Provisioning takes minutes, and every stage is shown as it happens.
Premium streaming inventory
Campaigns run through The Trade Desk on the apps and networks people actually watch. The report names each app and network the spot played in.
More than one way to find a household
A campaign can draw on several audience sources, each kept as its own segment. The report shows which source reached whom, so you learn what works for your list rather than taking our word for it.
How we count
Numbers you could defend in a budget meeting.
Connected TV reporting is full of modelled reach and lift against control groups nobody can inspect. Ours is built from the impression log, and it says what it doesn't know.
- Attributable means attributable.
- An impression counts toward an account only when it was bid on an identifier that maps back to a person we put in the audience. Everything else is reported, but credited to nobody.
- Persona means seniority.
- People reached are grouped by the level they held when the audience was built: C-suite, VP, director, manager, staff. No inferred "decision-maker" scores.
- Cost per account, beside CPM.
- Advertiser cost over the accounts reached, and over the households reached, is on the first row of the report. CPM is there too. One of them is the number you were asked for.
- Hashes, not email addresses.
- Identifiers are hashed before they go anywhere, and audiences are matched on hashes and UID2. No platform receives an address, and the report never shows who watched, only which hash was targeted.
Ask to see a report from a live campaign.
We'd rather show you the real thing than a deck. Bring your list; we'll tell you how many of its accounts we can find people at before anything is spent.